Development of the new brand identity for kartenmacherei. After more than ten years, the brand needed a warmer, fresher and more modern look. I visually built up the brand core, which was specified by the creative lead of kartenmacherei, Daniela Zuther. I developed the new brand design in collaboration with her and her team.
As the sole and lead designer, I designed all the visually relevant touchpoints for the brand.
- Corporate Design Development
- Style Guide
- Workshop and corporate design mediation
- Roll Out Corporate Design
- Shipping Box Design/Concept
- Campaign Development
- Webdesign Drafts
- Social Media Designs
- Shooting Looks and Concepts
- Art Direction Shootings
XMAS KAMPAGNEN DESIGN
ROLE Concept, Design & Artdirection
Creative Direction: Daniela Zuther, Jacki Mess