We developed a campaign for Mercedes-Benz Vans, which positioned the Citan and Vito Tourer as a family car. The result was a beautiful papercrafted phantasy world, where children play, jump around and challenge the Vito and Citan Tourer.
MAKING OF PAPERWORLD
ROLE Junior Art Direction
AGENCY Lukas Lindemann Rosinski
SENIOR ART Damian Kuczmierczyk
PHOTOGRAPHER Igor Panitz